Celebrating 25 years of Building Companies that Improve the World

Celebrating 25 Years

My 25 lessons learned
From 25 years of creating companies

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25 years of thanks and
25 years of lessons learned

bill gross

I started Idealab with a dream to make something like a modern version of Thomas Edison’s Lab where we could test ideas under one roof and then spin them off into separate companies. These companies would have their own management teams and their own equity pools, while at the same time benefitting from shared experiences and resources.

With lots of help from so many great people, my dream became a reality. We have come up with more than 5,000 ideas, started more than 150 companies, and had more than 50 successful IPO’s and acquisitions. We are most proud that we created more than 10,000 jobs and thousands of new entrepreneurs.

We learned lots of lessons - some great and some painful - and it’s my honor to share them with you here. If even one tiny bit of one of these lessons can help you be more successful, that would make me so happy. I love entrepreneurship, and hope that our lessons can help more companies and entrepreneurs to be successful and change the world in a positive way.

I am so grateful to all the people who helped me make the Idealab “experiment” work for these 25 years.

Sincerely,

Bill Gross

Chairman and Founder,
Idealab

My 25 lessons learned
From 25 years of creating companies

Number 24 : Ignore Sunk Costs

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IGNORE SUNK COST

I think that to succeed in business you have to be very adaptive.

You have to have what I call low "inertia." You have to be able to change direction with new but validated information. It's very hard to do because we have this built-in tremendous sunk cost fallacy.

It makes us want to adhere to a given direction, even in light of new contradictory evidence. However, when you have that new evidence you should listen to it.

You should ignore those sunk costs. You should just agree that those costs, with a valuable learning to get to this current place and move forward with the new information.

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25 years of thanks and
25 years of lessons learned

bill gross

I started Idealab with a dream to make something like a modern version of Thomas Edison’s Lab where we could test ideas under one roof and then spin them off into separate companies. These companies would have their own management teams and their own equity pools, while at the same time benefitting from shared experiences and resources.

With lots of help from so many great people, my dream became a reality. We have come up with more than 5,000 ideas, started more than 150 companies, and had more than 50 successful IPO’s and acquisitions. We are most proud that we created more than 10,000 jobs and thousands of new entrepreneurs.

We learned lots of lessons - some great and some painful - and it’s my honor to share them with you here. If even one tiny bit of one of these lessons can help you be more successful, that would make me so happy. I love entrepreneurship, and hope that our lessons can help more companies and entrepreneurs to be successful and change the world in a positive way.

I am so grateful to all the people who helped me make the Idealab “experiment” work for these 25 years.

Sincerely,

Bill Gross

Chairman and Founder,
Idealab

View more lessons

  • Introduction to the lessons

  • Lesson 1:  

    Challenge the Status Quo

  • Lesson 2:  

    Find Great Timing

  • Lesson 3:  

    Learn to Say No

  • Lesson 4:  

    Be Success Sensitive

  • Lesson 5:  

    Find Product-Market Fit

  • Lesson 6:  

    Become a Great Story Teller

  • Lesson 7:  

    Be Lean

  • Lesson 8:  

    Be Remarkable

  • Lesson 9:  

    Try Again

  • Lesson 10:  

    Build A Complementary Team

  • Lesson 11:  

    Be Persistent

  • Lesson 12:  

    Protect Your IP

  • Lesson 13:  

    Ignore Downturns

  • Lesson 14:  

    Use Moore's Law

  • Lesson 15:  

    Iterate Like Crazy

  • Lesson 16:  

    Be Frugal

  • Lesson 17:  

    Find your Purpose

  • Lesson 18:  

    Culture Eats Strategy

  • Lesson 19:  

    Have Laser Focus

  • Lesson 20:  

    Make Investors Money

  • Lesson 21:  

    Be a Learning Machine

  • Lesson 22:  

    Always Be Fundraising

  • Lesson 23:  

    Be Transparent

  • Lesson 24:  

    Ignore Sunk Costs

  • Lesson 25:  

    Embrace Diversity

  • Thank you from Bill Gross

  • All 25 Lessons and Summary by Bill Gross

View more lessons

  • Introduction to the lessons

  • Lesson 1:  

    Challenge the Status Quo

  • Lesson 2:  

    Find Great Timing

  • Lesson 3:  

    Learn to Say No

  • Lesson 4:  

    Be Success Sensitive

  • Lesson 5:  

    Find Product-Market Fit

  • Lesson 6:  

    Become a Great Story Teller

  • Lesson 7:  

    Be Lean

  • Lesson 8:  

    Be Remarkable

  • Lesson 9:  

    Try Again

  • Lesson 10:  

    Build A Complementary Team

  • Lesson 11:  

    Be Persistent

  • Lesson 12:  

    Protect Your IP

  • Lesson 13:  

    Ignore Downturns

  • Lesson 14:  

    Use Moore's Law

  • Lesson 15:  

    Iterate Like Crazy

  • Lesson 16:  

    Be Frugal

  • Lesson 17:  

    Find your Purpose

  • Lesson 18:  

    Culture Eats Strategy

  • Lesson 19:  

    Have Laser Focus

  • Lesson 20:  

    Make Investors Money

  • Lesson 21:  

    Be a Learning Machine

  • Lesson 22:  

    Always Be Fundraising

  • Lesson 23:  

    Be Transparent

  • Lesson 24:  

    Ignore Sunk Costs

  • Lesson 25:  

    Embrace Diversity

  • Thank you from Bill Gross

  • All 25 Lessons and Summary by Bill Gross

Show more