Celebrating 25 years of Building Companies that Improve the World

Celebrating 25 Years

My 25 lessons learned
From 25 years of creating companies

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25 years of thanks and
25 years of lessons learned

bill gross

I started Idealab with a dream to make something like a modern version of Thomas Edison’s Lab where we could test ideas under one roof and then spin them off into separate companies. These companies would have their own management teams and their own equity pools, while at the same time benefitting from shared experiences and resources.

With lots of help from so many great people, my dream became a reality. We have come up with more than 5,000 ideas, started more than 150 companies, and had more than 50 successful IPO’s and acquisitions. We are most proud that we created more than 10,000 jobs and thousands of new entrepreneurs.

We learned lots of lessons - some great and some painful - and it’s my honor to share them with you here. If even one tiny bit of one of these lessons can help you be more successful, that would make me so happy. I love entrepreneurship, and hope that our lessons can help more companies and entrepreneurs to be successful and change the world in a positive way.

I am so grateful to all the people who helped me make the Idealab “experiment” work for these 25 years.

Sincerely,

Bill Gross

Chairman and Founder,
Idealab

My 25 lessons learned
From 25 years of creating companies

Number 11 : Be Persistent

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BE PERSISTENT

The emotional journey of creating anything great often comes with a dark swamp of despair in the middle. A chasm that you need to cross that feels uncrossable at times but understanding that that is there is very, very valuable. Even the greatest of entrepreneurs had that chasm in front of them.

Steve Jobs getting fired from Apple, Next not working out, coming back to Apple, being weeks away from being out of cash, having Hail Mary financing from Microsoft to keep them alive, incredible things. There were many, many darkness swamps of despair for Steve Jobs.

Even Walt Disney, he mortgaged everything to make Snow White the first full-length animated feature. He mortgaged everything, to make Disneyland happen in 1955.

There were dark swamps of despair for almost every great entrepreneur. And, across many companies that I have started, I have seen this and the companies that fight to persevere to cross that dark swap lead to great, great success.

So I really urge you to understand that's going to be part of it and that, that really is an important crossing the chasm for every grade start-up.

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25 years of thanks and
25 years of lessons learned

bill gross

I started Idealab with a dream to make something like a modern version of Thomas Edison’s Lab where we could test ideas under one roof and then spin them off into separate companies. These companies would have their own management teams and their own equity pools, while at the same time benefitting from shared experiences and resources.

With lots of help from so many great people, my dream became a reality. We have come up with more than 5,000 ideas, started more than 150 companies, and had more than 50 successful IPO’s and acquisitions. We are most proud that we created more than 10,000 jobs and thousands of new entrepreneurs.

We learned lots of lessons - some great and some painful - and it’s my honor to share them with you here. If even one tiny bit of one of these lessons can help you be more successful, that would make me so happy. I love entrepreneurship, and hope that our lessons can help more companies and entrepreneurs to be successful and change the world in a positive way.

I am so grateful to all the people who helped me make the Idealab “experiment” work for these 25 years.

Sincerely,

Bill Gross

Chairman and Founder,
Idealab

View more lessons

  • Introduction to the lessons

  • Lesson 1:  

    Challenge the Status Quo

  • Lesson 2:  

    Find Great Timing

  • Lesson 3:  

    Learn to Say No

  • Lesson 4:  

    Be Success Sensitive

  • Lesson 5:  

    Find Product-Market Fit

  • Lesson 6:  

    Become a Great Story Teller

  • Lesson 7:  

    Be Lean

  • Lesson 8:  

    Be Remarkable

  • Lesson 9:  

    Try Again

  • Lesson 10:  

    Build A Complementary Team

  • Lesson 11:  

    Be Persistent

  • Lesson 12:  

    Protect Your IP

  • Lesson 13:  

    Ignore Downturns

  • Lesson 14:  

    Use Moore's Law

  • Lesson 15:  

    Iterate Like Crazy

  • Lesson 16:  

    Be Frugal

  • Lesson 17:  

    Find your Purpose

  • Lesson 18:  

    Culture Eats Strategy

  • Lesson 19:  

    Have Laser Focus

  • Lesson 20:  

    Make Investors Money

  • Lesson 21:  

    Be a Learning Machine

  • Lesson 22:  

    Always Be Fundraising

  • Lesson 23:  

    Be Transparent

  • Lesson 24:  

    Ignore Sunk Costs

  • Lesson 25:  

    Embrace Diversity

  • Thank you from Bill Gross

  • All 25 Lessons and Summary by Bill Gross

View more lessons

  • Introduction to the lessons

  • Lesson 1:  

    Challenge the Status Quo

  • Lesson 2:  

    Find Great Timing

  • Lesson 3:  

    Learn to Say No

  • Lesson 4:  

    Be Success Sensitive

  • Lesson 5:  

    Find Product-Market Fit

  • Lesson 6:  

    Become a Great Story Teller

  • Lesson 7:  

    Be Lean

  • Lesson 8:  

    Be Remarkable

  • Lesson 9:  

    Try Again

  • Lesson 10:  

    Build A Complementary Team

  • Lesson 11:  

    Be Persistent

  • Lesson 12:  

    Protect Your IP

  • Lesson 13:  

    Ignore Downturns

  • Lesson 14:  

    Use Moore's Law

  • Lesson 15:  

    Iterate Like Crazy

  • Lesson 16:  

    Be Frugal

  • Lesson 17:  

    Find your Purpose

  • Lesson 18:  

    Culture Eats Strategy

  • Lesson 19:  

    Have Laser Focus

  • Lesson 20:  

    Make Investors Money

  • Lesson 21:  

    Be a Learning Machine

  • Lesson 22:  

    Always Be Fundraising

  • Lesson 23:  

    Be Transparent

  • Lesson 24:  

    Ignore Sunk Costs

  • Lesson 25:  

    Embrace Diversity

  • Thank you from Bill Gross

  • All 25 Lessons and Summary by Bill Gross

Show more